The UGG brand is famously known around the world for their classic boots which were popular during the 2000s. Taking it back to the start, the successful brand was founded in 1978 by Brian Smith and Doug Jensen. Built off a surfing background, UGG reflects a relaxed Californian culture where leisurewear and purposeful products are the forefronts. Due to the brand’s uniqueness, UGG transformed the fashion industry and the brand now offers a range of dressing gowns, shoes, boots and sheepskin styles for the modern woman. Shop the UGG collection today at Psyche instore or online.