Rich with British sporting history, the influential fashion brand, Fred Perry, is a progressive label which has cultivated the masses for over 70 years. Originating as a tennis sweatband, Fred Perry, a tennis champion, soon developed the iconic polo shirt- the M3. Today, the Laurel Wreath has been adorned by rebels, celebrities and sporting icons. The Fred Perry women's wear line reflects the brand’s original style, as well as introducing seasonal pops of colour and exciting collaborations. Explore the authentic line alongside long-line polos, cool bombers and capsule collections that can be worn for years to come.