In 1991, Giorgio Armani established A|X Armani Exchange after his pioneering idea to create a brand for the generation of fast-fashion shoppers. Inspired by the style he observed in major cities (Milan, New York, London and Tokyo), the designer gave life to a collection of pieces that reflected the casual, understated attitude of the new generation. With its fresh and unconventional character, the line is immediately in step with the energy of young consumers.
Today, the collection offers accessible and versatile clothing, footwear and accessories, distancing itself from conventional designs to provide a different perspective: it is a declaration of belonging to a world rooted in street culture and a statement of an attitude of individualism – all expressed through a style of dressing. Shop the Armani Exchange collection at Psyche today.