Using the same model, each profile reflected two distinct styles. Profile one was dressed to the nines in on-trend designer clothing and accessories. we used a professional photographer to capture relaxed, smiling images of our model.
Profile two took the focus away from the clothes, with the photos here showing no indication of style. We kept the photos basic, opting for a classic moody selfie with little attention to background or time spent getting the shots.
The successful photos also have another big difference to the others - he is smiling in them. This is essential if you want to get matches. With online dating and apps, women don't have much to go on so judgments are very quick. They'll automatically reject anyone who looks too serious or unhappy. Smiling, positive photos make you look like you are more trustworthy and fun to be around. If you are happy then they will be naturally happy in your company."
The other profile not only doesn’t show the guy at his best but also there is very little in the background of the photos to give people a clue about his life and lifestyle. He’s definitely more of a risk for people who are looking for someone with a good lifestyle. The worst dating photos are those that are poor quality, out of date, have other people in the shot or even worse, other people cut-out of the shot. Your face needs to be visible, don't hide behind sunglasses and ensure you remove any red eye. Don't settle for poor lighting and avoid those 'halfway up a mountain’ shots."
Tinder is also trying to help users craft a 'swipeworthy' profile, launching the Smart Photo feature to help organise profiles based on the most attractive images. Smart Photo alternates the photo that's first seen by others on Tinder, noting the responses as others swipe on you, your photos are then ordered to show the best first. By adding this layer of photo analysis, Smart Photo users saw up to a 12% increase in matches during the testing phase.
Our results show that there really is a science behind the swipe, with style playing a vital part in sparking that initial connection.
Remember Tinder is an aesthetic experience, think of your profile as a shop window, does it look good enough to tempt people to have a look inside? If not, it’s probably time for a profile renovation.