Swedish brand Nudie Jeans is a denim brand with a distinct philosophy. The brand promotes positive lifestyle choices as well as social and environmental responsibility through use of ethically sourced organic fabrics and fair living wages for factory workers. The company works with garment factories to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture.
The idea of socially responsible clothing has been around for a while, but Nudie Jeans have really pushed the boundaries on this, offering free repairs at Nudie stores. The brand preaches that throwaway and jeans are two words that shouldn’t be used in the same sentence, so emphasis on repair and re-use is strong but when a pair of denims are ready to be retired, Nudie will take them off your hands in exchange for a discount on a new pair. Nudie Jeans want to change the way we wear out jeans. In a consumer fuelled world of fast throwaway fashion, Nudie offer something different that will never go out of style.
Aesthetically, Nudie Jeans are on point, generally featuring neat hardware and contrasting orange stitching throughout their range of slim fitting denim. A considered approach is taken with other garments in the collection. Excellent quality and well thought out and in keeping with the Nudie ethos! The majority of Nudie’s jeans are sewn up in Italy from fine denim imported from mills based in Turkey. Many of the jeans offered come in seasonal washes but the brand’s most notable pieces are without the rigid jeans made from Turkish selvedge denim. Buying rigid jeans means the wearer can develop their own patterns of wear as they come in a raw untreat form, also known as raw or virgin denim.