True lovers of denim, Nudie Jeans, have a revolutionary approach to their clothing range. The brand focuses on long wearing designs, with the idea that denim is aged over time and shaped by the person wearing it. Nudie Jeans are turning away from what could be deemed “throwaway fashion”, and instead looking to produce pieces that can become true wardrobe staples for years to come. A brand focussed on not only style and longevity but also human rights awareness, Nudie Jeans are known for their promotion of ethical working environments and the use of organic fabrics. This, combined with meticulous design of not only jeans but a range of Nudie t-shirts, Nudie knitwear and essential jackets, make Nudie Jeans a go-to brand for anybody looking for ethically produced clothing that will never go out of style.