Levi Strauss & Co needs no introduction. Credited with the invention of “waist overalls” in 1873. They were cut from 9oz XX denim and had copper rivets at stress points, a single rear pocket with a cinch at the waist and suspender buttons instead of belt loops. The early overalls were a no-frills work pant named the XX, which was soon to become the iconic 501 jean.
Now, almost 150 years later the iconic Levi’s “waist overall” has evolved into what you see today. The same riveted jeans are now offered in modern fits, with the iconic Red Tab introduced in 1936, the suspender buttons and cinch strap were long gone at this point, replaced by belt loops in 1947. Levi’s Red Tab offers a full range of garments that reflect the brands history: with trucker jackets, chambray shirts and a full selection of outerwear, along with signature styles of denim including 511, 520, 504, 522, and 510
Perhaps the most authentic of all denim brands, every pair of Levi’s is a direct descendant of that first pair made back in 1873, the year two visionary immigrants — Levi Strauss and Jacob Davis — turned denim, thread and a little metal into what has become the most popular apparel on earth.
Here at Psyche we have the deepest respect for the godfather of American workwear. Each season hosts the finest selection of denim, workshirts and outerwear. Alongside Red Tab
we also stock Levi’s Double Stitch
and Levi’s Premium Goods