The founder of Neuw Jeans, Par Lundqvist, has a personal denim collection of over 2500 pairs, dating back as far as the 1800s. This impressive range inspired him to create designs including elements of all those vintage classics. Each pair of Neuw Jeans possesses three main features, the first is a signature repair stitch to the back wallet, paying tribute to the fact that historically, that pocket has been vulnerable to abrasion from wallets being stored in there. The second is a ring to the belt loop; when Par was young his grandfather gifted him a fob watch, which he kept in his pocket and tied the chain to his belt loop. After a heavy night, he lost the treasured watch but the ring attaching it to the jeans remained. The third and final feature is a dart to the bottom hem, put there to bring the jeans into the 21st century, making the fits suitable for the modern man. Shop Psyche’s range of Neuw Jeans today and give your wardrobe a vintage flair.