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YMC (You Must Create) is a unique, modern brand. By reworking traditional clothing, they’ve made a name for themselves as one of the most inspirational, contemporary lifestyle clothing brands. With over 20 years experience, YMC is the go to brand for understated, wearable style.

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Establish in 1995 by graphic design duo, Fraser Moss and Jimmy Collins, YMC has cemented it's reputation as a leading brand for functional, modern clothing. The brands ethos is simple and inspired by the ‘father of industrial design’ Raymond Loewy, who famously said ‘You must create your own design and style’. YMC don’t follow trends, instead they focus on creating clothing that’s both practical and timelessly stylish, letting the products speak for themselves.

The combination of vintage influences and modern tailoring ensures that the YMC collection stands out from the crowd. The clothing is designed to last, offering year round style in neutral, earthy colours. The YMC men's clothing available at Psyche includes the instantly recognisable YMC shirts, trousers and YMC t-shirts & tops that are the perfect choice for those looking for effortless, everyday style.

Browse the full YMC clothing collection at Psyche today and find out why so many people are looking to this brand for innovative, unique wardrobe essentials.