Laid back day-to-day pieces at their very best: Hugo Boss Orange is a denim focused diffusion brand from Hugo Boss. The relaxed theme is based around classic pieces that will stand the test of time in terms of trend. Seasonal collections are made up of casual hoodies, shirts and denim as well as printed T-shirts all designed to complement each other.
The range was first introduced in 1999, offering quirky styling with bohemian influences. It was relaunched in 2010 as denim-based casual wear, and has since become a point of reference for British men seeking to create their own look by drawing upon the latest urban styles and trends.
With its emphasis on day-to-day fashion, the Hugo Boss Orange menswear range has something for all weathers and activities, from branded shorts and hooded sweatshirts to jeans and jackets.