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Levi's Red Tab

   

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Levi's Red Tab

Levi's have become such ubiquitous shorthand for denim jeans in general, that it might not surprise you to learn that there were worries - as far back as the 1930s - that something needed to be done to visually distinguish them from their lesser-quality imitations.

The Red Tab was duly born, being stitched with the name of the brand in white all-capital letters and placed onto the right back pocket of the firm's jeans.

 

Going further than even the original intention, the Red Tab has become an instantly-recognisable design icon in its own right, signalling the impeccable levels of design, fit and craftsmanship that have always marked out the esteemed American brand from its rivals.