18 Products found
Levi's Red Tab
Levi's have become such ubiquitous shorthand for denim jeans in general, that it might not surprise you to learn that there were worries - as far back as the 1930s - that something needed to be done to visually distinguish them from their lesser-quality imitations.
The Red Tab was duly born, being stitched with the name of the brand in white all-capital letters and placed onto the right back pocket of the firm's jeans.
Going further than even the original intention, the Red Tab has become an instantly-recognisable design icon in its own right, signalling the impeccable levels of design, fit and craftsmanship that have always marked out the esteemed American brand from its rivals.