It was in 1873, twenty years after the first incarnation of the Levi’s brand appeared, that Levi Strauss and Jacob Davis teamed up to invent the blue jean. With humble beginnings selling boots, clothes and other goods to small retail stores in San Francisco, Levi’s has become a modern global sensation for their contribution to casualwear. Now one of the largest apparel companies in the world and a global leader in denim wear, Levi’s continues to thrive, producing pieces full of originality, authenticity and innovation.
Since its conception Levi’s has been known for its high quality design. The first blue jeans were created with the intention of supplying workers with strong, durable workwear - the slogan of the jeans being “they can’t be ripped”. What began as a venture into workwear has now become an ingrained fashion essential worldwide, with Levi’s jeans being the epitome of classic cool. From traditional mens Levi’s Jeans to womens Levi's T-shirts, you can be sure an item from the Levi’s range at Psyche will offer you a stylish, practical and timeless piece, sure to stand the test of time.