Lacoste began as a brand back in 1933, when tennis legend Rene Lacoste made his impact on men's and sports fashion with a innovative reimagining of the classic long sleeved woven mens polo shirt. The Lacoste branded polo shirt he created revolutionised the sports clothing industry and is now an iconic piece of fashion worldwide. Today Lacoste is as much a lifestyle brand as it is a fashion brand, with a focus on producing quality, comfortable and stylish designs across its ranges.
Branching out from men and womenswear, Lacoste today is also known for their high quality Lacoste men's footwear, alongside a high quality and stylish Lacoste junior collection. Classic pieces, from the iconic Lacoste polo shirts and shoes to smarter children’s Lacoste shirts and knitwear, offer traditional style with a modern twist - all of course adorned with the highly recognisable and fashionable Lacoste crocodile branding.