Lacoste

The story of Lacoste began in 1923 with a tennis legend, a journalist and a good old bet. It was the nickname given to the French tennis player that gave this brand its iconic logo. After Rene Lacoste set his sights on a croc skin suitcase, a bet was sparked with his coach to promise him the suitcase if he won the match. Sadly, Lacoste didn’t defeat, but this did not stop a journalist giving Lacoste his nickname and well… the rest is history. From then on, Lacoste revolutionised tennis fashion with his short-sleeved polo shirt and became renowned, not just as a fashion creative, but an inventor. Shop Lacoste at Psyche today. Use Klarna’s Buy Now, Pay Later option at the checkout.


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Lacoste

Regular Fit Logo Crew Neck T-shirt

£49.99

Lacoste

Regular Fit Logo Crew Neck T-shirt

£49.99

Lacoste

Regular Fit Logo Crew Neck T-shirt

£49.99

Lacoste

Classic Fit Logo Pique Polo

£79.99

Lacoste

Classic Fit Logo Pique Polo

£79.99

Lacoste

Classic Fit Logo Pique Polo

£79.99
55% Off

Lacoste

Pique Cuffed Joggers

£54.00£119.99
55% Off

Lacoste

Half Zip Pique Colour Block Sweat

£81.00£179.99
With the determination of a crocodile and the brains of a genius, Rene Lacoste has shaped the sporting world with his unprecedented touch in not only fashion, but design and invention. Known for his short-sleeved take on the classic tennis shirt, Lacoste continued to stun his followers with a string of innovations- from rackets to ball machines. It was 1927 that saw the birth of the croc as this initial idea was brought to paper, then fabric, by designer Robert George. Illustrated on the early creations of the polo shirt, the many forms of the Lacoste croc has become a signification of the brand and implements the true personality of the French-born sports champ. With beginnings in the roaring 20s to the present-day recognition the brand has gained, Lacoste has succeeded with a brand that ticks all the boxes in sports luxury. Today, the brand oversees this same principle with comfortable t-shirts, tracksuits and of course the polo shirt, all featuring the trademark croc that carries a piece of heritage through each individual garment. Explore Lacoste at Psyche today. We ship internationally or if you spend over £125, you will receive free UK shipping.