In 1873 America, Levi Strauss and Jacob Davis worked together to fix copper river reinforcement to the stress points on denim, birthing the first ever pair of waist overalls, or as you and I know them: jeans. This new garment has become an essential piece for hard-working people, appearing around the waists of workers and cowboys alike and becoming synonymous with being hard-wearing and ever-reliable.
Over the years the brand continued to branch out and progress, leading change in the workplace and in the world by reducing Levi’s impact on the environment whilst standing for equality for all. In the present, Levi’s sticks to its core values whilst creating iconic pieces, like the Levi’s 501 jeans and the denim jacket. From rockstars to Rihanna, Levi’s appears in the wardrobe of many of the world’s most iconic celebrities.
Psyche’s Levi’s Kids collection exemplifies the brand’s values of durability and reliability in downsized style, with iconic Levi’s jeans available for boys and girls of all ages. Update your little one’s staples with a bold logo Levi’s t-shirt, or layer them up with luxuriously warm and stylish Levi’s jackets.