The Joules collection shows just how passionate a brand can be about its country heritage with functional yet stylish outdoor attire characterising the range. Tom Joule founded the company in 1989 after realising that the country clothing already in shops didn't allow women to express their personality. There was a gap in the market for traditional country fabrics and styles in a feminine fit. Tom learned the ropes in the clothing shop of his father, Ian, and the company known as Joules has since gone from strength to strength.
The Joules collection boasts bold colours, patterns and designs. This clothing includes fun printed wellies and knitwear with unique prints and patterns, practical and stylish coats, and much more. The clothing also uses waxed cotton made by the long-established Dundee company, Halley Stevensons. You don’t have to live in, or even like the countryside to appreciate the country style and of course, high quality of the Joules clothing range.