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Hugo by Hugo Boss

Hugo Boss was established in Metzingen, Germany, in 1924, where its headquarters remain today. Hugo by Hugo Boss was introduced in the early 1990s, and has already made a distinguished contribution to the wider brand's heritage in menswear. The Hugo line from the iconic designer is a super sleek fusion of sharp tailoring and fashion focused menswear. 

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The brand is a modern take on Hugo Boss' tailored shirts and sportswear, taking classic pieces, slimming them down, then updating them with contemporary details. Our carefully selected collections here at Psyche are a good representation of what the brand has to offer. With a range of sportswear and loungewear contrasting against the tailoring, it's the quality and the attention to detail that ties the three together.

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