Hugo Boss was established in Metzingen, Germany, in 1924, where its headquarters remain today. Hugo by Hugo Boss was introduced in the early 1990s, and has already made a distinguished contribution to the wider brand's heritage in menswear. The Hugo line from the iconic designer is a super sleek fusion of sharp tailoring and fashion focused menswear.
The brand is a modern take on Hugo Boss' tailored shirts and sportswear, taking classic pieces, slimming them down, then updating them with contemporary details. Our carefully selected collections here at Psyche are a good representation of what the brand has to offer. With a range of sportswear and loungewear contrasting against the tailoring, it's the quality and the attention to detail that ties the three together.