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HUGO by Hugo Boss

HUGO is more than just clothes, it's described as a lifestyle. It was recently introduced after the globally recognised Hugo Boss restructured their brand, splitting Hugo Boss into two main brands, HUGO & BOSS. Focusing on different aspects of life from work to play, business to casual, the HUGO line from the iconic designer is a fusion of sharp tailoring for Business and clothing based on Casual more relaxed clothing. Their latest campaigns feature the HUGO logo collection and the Reverse It collection, reversing the logo for unique product designs.

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