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Hugo Boss Orange

Continuing the Hugo Boss legacy of high end, luxury clothing, the brand's denim based diffusion line Hugo Boss Orange offers seasonal collections of fashion focussed, off-duty casuals. With relaxed, urban inspired pieces, Hugo Boss Orange offers classic menswear with an injection of modern style.

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    Hugo Boss Orange

    Laid back day-to-day pieces at their very best, Hugo Boss Orange is a denim focused diffusion brand from fashion giant Hugo Boss. The relaxed theme is based around classic pieces that will stand the test of time in terms of trend. Seasonal collections are made up of casual sweatshirts and hoodies, Hugo Boss Orange shirts and a range of denim pieces including the iconic Hugo Boss Orange jeans, as well as printed T-shirts and a range of off-duty casuals.

    The collection was first introduced in 1999, offering quirky styling with bohemian influences. It was relaunched in 2010 as denim-based casual wear, and has since become a point of reference for British men seeking to create their own look by drawing upon the latest urban styles and trends.


    With its emphasis on day-to-day fashion, the Hugo Boss Orange menswear range has something for all weathers and occasions, offering fashion must-haves that are guaranteed to make a stylish impression. For Hugo Boss formalwear, don’t forget to take a look at the Hugo Boss Black collection, available at Psyche.