Eton has been the finest Swedish shirt maker since it's conception in 1928. Founded by husband and wife David and Annie Petterson, Eton remains a family owned company run by Annie's grandson Hans. Eton still makes shirts in the original factory using the same equipment.
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The finest ELS cotton is sourced from Egypt and California. This is some of the finest cotton in the world and accounts for only 3% of the world’s production. The cotton is spun and woven at some of the best mills in Italy, France and Switzerland. The high-performance fabrics are finished in Switzerland over a period of four weeks and instead of coating them with a wrinkle-free formula Eton alter the molecular structure of the fibres to ensure the fabric permanently remains wrinkle free and resistant to creases.

Eton’s dedicated design team creates all the fabric designs exclusively for Eton shirts. No open piece market goods are used to ensure each design is individual and exclusive to Eton. The shirts come in four different fits to suit the needs of a range of customers and the design team demand that all collars, cuffs and plackets are top-fused to ensure they stay crisp through a long working day.

All of Eton’s fine accessories stocked at Psyche are made in Italy, England and Scotland to the highest of standards. Ties are made with a luxurious wool interlining allowing for a perfectly shaped tie knot.

At Psyche, we stock the finest range of Eton’s artisan shirts and accessories. Just like Eton, we are always seeking to improve our range and we offer Eton shirts, ties and accessories alongside some of the finest tailoring brands such as Circle of Gentlemen and Hugo Boss Black. When shopping for fine tailored garments look no further than Psyche’s online fashion emporium.