Kenzo- The Icons

In the midst of the Japanese and Parisian fashion scene is Kenzo’s jungle of prints, colours and mystery. Born in 1940, Kenzo Takada has touched the industry with his culture, heritage and life experiences that remain storied in all unprecedented collections. After launching his first label in the 70s, named Jungle Jap, Kenzo soon relabelled to his eponymous namesake, the house that now reigns iconic in the fashion industry.

As a force of fashion empowerment, Kenzo reveals an enchantment of the unknown. With great inspirations and innovation behind each garment, the mystical spirit of the Japanese/Parisian fashion house is encompassed in all collections, from the eye to the tiger and the latest adornment of sea lilies.

Recently appointing Felipe Oliveira Baptista as creative director, Kenzo’s new era has just begun.

The tiger:

The tiger marks its place as the most identifiable logo of the Kenzo house. A statement icon that comes in many shapes and forms, the tiger takes its place as the dominant symbol and has taken this recognition since 2013, whether it’s in its jumping or roaring state. Back in their directing days, creative duo Carol Lim & Humberto Leon derived the tiger inspiration from rugs of the 60s and 70s and emblazoned it on a sweater. After its popularity, the tiger has remained a leading icon.  

The eye:

As ‘eye-catching’ as it can get, the eye is a mysterious emblem.  Inviting its audience into the unknown, Kenzo’s eye allows the imagination to create reasoning behind it, where did it come from? What is its purpose?


Kenzo’s SS20 collection is a cultural reflection. With an exotic approach, this season takes inspiration from the coastlines of its origin. Adorned in sea lilies, the collection pays homage to the Japanese coastlines and sea divers, with marine-influenced florals and pearl embroidered garments.

Shop the latest installment of Kenzo at Psyche. Explore SS20 with dresses, tops, sweatshirts and accessories, decorated in the icons of the brand.