Children, Sale

Sale focus: childrenswear brands to shop

One of the most chaotic shopping months of the year, the Christmas sales go wild with shoppers hunting the reductions on their most wanted pieces. shopping the sales in stores or online? We’ve collated our top childrenswear brands to shop in our sale. From Juicy Couture, Chloe and Paul Smith to Polo Ralph Lauren, let your youngster explore their fashion individuality with the selection on offer.

Paul Smith

Transcending his eccentricity into his children’s collections, Paul Smith’s collections exude creativity within. Landed in our sale with 25% off, explore children’s fashion emblazoned with the dynamic rainbow zebra and Paul Smith branding. Go tailored in a shirt or let him experience relaxation with soft sweatshirts and t-shirts as Paul Smith’s collections cater for all occasions with premium luxury at the core. Shop Paul Smith with 25% off.

Psyche favourites: Loren’s Multi Striped Shirt, Vlad Lightweight Packaway Puffer Jacket, Vidone Long Sleeved Mini Print T-shirt.


Parisian luxury and pretty sweet elegance are what rounds up the Chloe brand. Founded by Gaby Aghion, the brand was named after her friend who she felt enhanced the values of Chloe. With a carefree spirit of modern femininity, Chloe’s collections exude muted tones and elegant designs. Ready to grace the wardrobe of the fashion-focused little girl, shop dresses, skirts and bags to keychains and hats, all stamped with a hint of Parisian luxury. Shop with 30% off.

Psyche favourites: Puffer Jacket, Zip Fastening Wool Cape, Raised Logo Sweat.

Polo Ralph Lauren:

Traditional American style with a preppy distinction, invest in the polo bear this season. Offering 25% off childrenswear, Polo Ralph Lauren deliver classic style accompanied by its mascots; the polo bear and the polo player. Sitting within premium designs, comfortable styles are infused by trademark branding, making the selection ultimately recognisable. From baby garments to teens, explore the selection of Polo Ralph Lauren.  

Psyche favourites: Zip Through Logo Soft Knit, Logo Down Filled Hooded Gilet, Classic Logo Long Sleeved Shirt.


The toy bear is back. Fusing Italian luxury with playful motifs, it’s distinctively Moschino. With a full children’s collection on offer, Moschino offers its premium design to a selection of youthful garments. Transcending the fun of the toy bear into its children’s range, shop sweatshirts and dresses to t-shirts and outerwear, stamped with trademark opulence fused with fun.

Psyche favourites: Outline Bear Maxi T-shirt, Logo Hooded Puffer Jacket,  Unisex Taped Toy Logo Tracksuit.

Shop our junior sale selection at Psyche. Please note: our sale excludes all SS20 items.