Brand Focus, New Arrivals, Spring/Summer, Uncategorized, Women

Fred Perry X Amy Winehouse Foundation

An Icon

The Fred Perry X Amy Winehouse Foundation collection celebrates the late starlets legacy and her everlasting effect on both the music and fashion industries. Inspired by Amy’s original designs for the beloved British brand, this collaboration has the music icon at its core. Within the capsule collection you can expect to find pin-up silhouettes and polka dot prints, and of course, the iconic Fred Perry Laurel Wreath.

A Starlet

Oozing classic sophistication, the eclectic array of polka-dot polo’s, bomber jackets and dresses stay true to Amy’s pin-up girl style and showcase Fred Perry’s classic silhouettes like you’ve never seen before. With tattoo inspired graphics standing out against kitch embroidered hearts, each piece within the collection has a feminine yet edgy flair.

An Inspiration 

With each piece in the collection having the ability to be styled together or alone, this allows you to create numerous  pin-up looks.  For a look that’s perfect for a gig,  style the Polka Dot Pique Polo under the Embroidered Bomber Jacket and don your favourite red lipstick and not forgetting the biggest bouffant! And for the ultimate off-duty Amy look, layer the Rose Print T-shirt under the Embroidered 50’s Sweat and finish the look with a pair of skinny’s and ballet flats.

And her legacy lives on…

Whilst Amy may not be with us anymore, her legacy lives on with the Amy Winehouse Foundation, set up by the Winehouse family in memory of their daughter. The foundation works to prevent substance and alcohol misuse on young people, and aim’s to support and inspire disadvantaged young people allowing them to reach their full potential. Some of the profits made from the Fred Perry X Amy Winehouse Foundation collection goes towards supporting this incredible charity.


Enjoyed this? Shop the Amy Winehouse Foundation collection here.