Brand Focus, Men, New Arrivals, Spring/Summer, Uncategorized

Brand Focus : Champion Reverse Weave

Since it’s launch in 1934, Champion Reverse Weave have been seen as a pioneer of the sweatshirt and is loved surpassingly across the globe. With their extensive collections of nostalgic sweatshirts and t-shirts, Champion Reverse Weave continues to dress modern men in styles that will never date.

The idea of the Reverse Weave comes from the American coaches of the 40’s allowing them the ability to wash the uniforms of all of their athletes together without the risk of damaging them. To avoid all possibility of shrinking, the fiber fleece is turned upright at the time of manufacturing, hence the name Reverse Weave.

The brand became most well known for creating one of the most iconic athletic garments of the 20th century, the Hooded Sweatshirt.  Their Chest Logo Pullover Hooded Sweat is a key piece within their collections, with the original design being introduced as a ‘sideline’ garment for athletes to wear in between games or practice. Available in an eclectic array of masculine monochromatic hues, style yours with a pair of tapered joggers and statement trainers.

As ‘champion’s’ in the athleisure field, Champion Reverse Weave latest collection of sweatshirts and t-shirts are staples for your casual wear wardrobe. Using technical design methods, features and fabrics that are designed to keep you cool and free of movement.

Enjoyed this? Shop the rest of the Champion Reverse Weave collection here.