The classic Parisian look is one that any modern man can pull off, and a style that can be worn with ease. Psyche is swarmed this season with an eclectic array of contemporary French brands available in our menswear department. With a selection of effortlessly cool pieces available, the likes of Maison Kitsune, AMI and A.P.C are quickly becoming pioneers in the fashion industry.
Blurring the boundaries between both chic and casual, AMI’s collection of relaxed silhouettes and logo-emblazoned styles are must-have pieces for those smart casual affairs. AMI, meaning ‘friend’ in French is reflected in the brand’s relaxed and friendly approach to fashion. With a selection of timeless oxford shirts and t-shirts, these monochromatic pieces are brought to life by bright and fun graphics. Style the Tri Colour Logo T-shirt with turned-up skinny jeans and white trainers.
Originally founded as a record label in 2002, Maison Kitsune distinctively focuses on designing and manufacturing everyday staples that have Parisian flair. Their latest collection features a broad range of logo-emblazoned t-shirts and sweatshirts, and not forgetting the Parisian favourite, the classic Brenton t-shirt. Each piece features the iconic fox motif, which symbolises the brand’s heritage and crossover of cultures, with Maison translating as French for ‘house’ and Kitsune translating as Japanese for ‘fox’. A key piece for the S/S season has to be their Marin Tri Colour Fox Patch Striped Tee.
A.P.C stays true to it’s Parisian roots with their collections of easy-to-wear and minimalistic pieces. Crafted from the finest of fabrics, their casual collection of t-shirts and sweatshirts makes their pieces perfect for your casual wear wardrobe. Stand out from the crowd with the Gabriel T-shirt, and style this statement piece with your favourite skinnies and the range of A.P.C accessories.