Established in 1991, Giorgio Armani sought to meet a fashion brand in the midst of Milan and New York- two vital cities of Armani culture. Born in Italy, Giorgio Armani aimed to break through to America with another Armani brand, influenced by the metropolitan style of NYC and the classic fashion of Milan. With a lightbulb idea to produce an Armani brand for the younger generations, AX soon became a modern brand of Armani with a swing towards fast-fashion and accessible and affordable garments. Fast forward to the present day, Armani Exchange can be recognised as the urban sibling to Armani- with signature t-shirts, sweats and accessories emblazoned with the iconic AX logo. Shop at Psyche using Klarna’s Buy Now, Pay Later option.Read More
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Recognised as one of the fashion world’s most iconic businessmen, Giorgio Armani’s fashion lines are the epitome of true Italian luxury. Infusing this European opulence with that of America, Armani Exchange was born. Armani brought this pioneering idea to life in 1991 and AX today reflects street culture and an easy-going attitude of the younger Armani generation- those who are self-expressive, identifying their confidence and energy through their clothing. Armani is no stranger to luxury fashion; however, Armani Exchange provides a new perspective of Armani, delivering pop-influenced style for those who are firstly branching out into the world of designer fashion. With an accessible and affordable collection, Armani Exchange dons its iconic logo- the bold AX typography- to a selection of casualwear, offering basic luxury for everyday wear. With an understated, yet bold aesthetic, explore Armani Exchange at Psyche. From the street to the city, explore casual t-shirts, sweatshirts and a collection of bags exuding iconography. Shop with international shipping. We also offer free UK shipping on orders over £125.