For the love of jeans, designer Maria Erixon launched Nudie Jeans back in 2001. Having developed a cult status amongst denim lovers worldwide, the jeans are more than just a piece of clothing. Inspiration moves away from the glamour and fashion catwalks, choosing instead to reflect the feeling of everyday life.
Nudie Jeans have a natural attitude. Where design goes beyond creating a product; formed into a second skin by the wearer they become personal. Offering the wearer a chance to create their own pair of jeans, unique to every wearer, thus ensuring your jeans become a part of you.